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October 14, 2009
SpotMixer helps Comcast Spotlight and Time Warner Cable generate more revenue from local businesses by reducing time and cost of TV ad production.
September 10, 2009
SpotMixer and Google TV Ads to showcase ease of DIY video campaign creation at the upcoming 2009 ERA convention.
September 1, 2009
SpotMixer and Google TV Ads sponsor "TV for All" contest on YouTube.
September 1, 2009
SpotMixer integrates its DIY Video Ad solution within Google Adwords' In-Stream Video Ads.
August 4, 2009
Small businesses finding great success with online video ads using SpotMixer's upgraded online video advertising service.
January 15, 2009
Google TV Ads and SpotMixer make it easier and more affordable for small businesses to advertise on national television.
January 07, 2009
SpotMixer named Google Adwords authorized reseller for video.
January 07, 2009
One True Media closes $9 million series B funding to scale SpotMixer service.
August 25, 2008
SpotMixer gains traction with thousands of online advertisers, extends lead with unique, easy-to-use video ad templates.
July 8, 2008SpotMixer helps small- and medium-sized businesses enter the television advertising market.
May 1, 2008
SpotMixer levels the playing field for online video advertising for small and medium business.
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SpotMixer in the PressSPOTMIXER HELPS COMCAST SPOTLIGHT AND TIME WARNER CABLE GENERATE MORE REVENUE FROM LOCAL BUSINESSES BY REDUCING TIME AND COST OF TV AD PRODUCTIONLeading cable operators adopt SpotMixer's innovative web-based TV advertising solution for new and existing local TV advertisersREDWOOD CITY, Calif.—October 14, 2009—SpotMixer (www.SpotMixer.com), the industry-leading web-based video and TV advertising solution, continues to level the playing field for small- to medium-sized businesses (SMBs), today announcing it is working with Comcast Spotlight, the advertising sales division of Comcast Cable in California, and Time Warner Cable to reduce the time and cost of creating TV ads. SpotMixer eliminates the need for operators to use outside production facilities, enabling them to close the ad sales process more quickly and generate additional revenue from new-to-TV local businesses that would otherwise not have the budget to advertise on local TV. SpotMixer's solution offers several opportunities for in-house cable production departments and local ad sales teams to streamline the ad creation and sales processes:
"SpotMixer's online video ad solution has proven to be an innovative and potent addition to the suite of advertising services offered by Comcast Spotlight in California," said Bill Glenn, Sr. Production Manager for Comcast Spotlight in San Francisco. "SpotMixer has made us more nimble in prospecting sales, creating TV spots and quickly tagging or versioning commercials. We're able to respond to clients faster and more cost effectively, which gives us a powerful advantage in reaching the expanding segment of businesses new to online and TV advertising." The Marketing Committee of the Boys & Girls Clubs of Northeast Ohio needed to promote its big fund-raising event last Summer—the Golden Raffle—and wanted a way to promote it on local cable TV quickly. The local Time Warner Cable Media Sales team got them on air with impressive speed, using SpotMixer to re-use images and logos that the committee already had and turned around several versions of the spots very quickly. "The cable television industry continues to look for innovative ways to offer value-add to their customers at a low cost and generate more sales," said John Love, CEO of SpotMixer. "We're excited that SpotMixer is helping cable companies sell more effectively to existing and new-to-TV advertisers, opening the door to local businesses that would never have considered advertising on television before and to cable operators who can leverage our technology to serve and grow the local TV advertising market." About SpotMixerSpotMixer.com, a service of One True Media, is an easy-to-use and innovative video creation and distribution service for small- to mid-sized businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen SpotMixer and Google TV Ads to showcase ease of DIY video campaign creation at the upcoming 2009 ERA conventionPerfect for direct response advertising, SpotMixer's industry-leading online video creation solution within Google TV Ads allows businesses to make and track TV ad campaignsREDWOOD CITY, Calif.—September 10, 2009—Following on the heels of a series of recent collaborations, SpotMixer (www.SpotMixer.com) and Google TV Ads (www.google.com/tvads) have joined again to show how easy it is for direct response advertisers to make their own professional-quality television campaigns online at a fraction of the cost of outsourcing. SpotMixer and Google TV Ads will present "Maximize Your TV Advertising ROI" at the 2009 ERA D2C Convention in Las Vegas to be held this year from September 13-15. The SpotMixer/Google TV Ads presentations will take place in the "Product Showcase" in booth #101 on September 14, from 3:00-3:40 p.m. and from 3:50-4:40 p.m. Each 40-minute session will show direct response marketers how they can create and launch their own national television campaigns using a simple online interface; how to test, track and measure TV campaign performance and ROI; and ways to follow TV viewers online to maximize exposure. Further, the sessions will teach participants how to use SpotMixer to create low cost, high-quality ads online, with no software or experience required; ways to generate multiple versions of your ad to test messaging; and how to re-purpose and tailor TV Ads for online video. SpotMixer, an industry-leading online video and TV ad creation and advertising service, partnered earlier this year with Google TV Ads to provide a do-it-yourself video creation solution for Google AdWords customers to produce and distribute cable television campaigns via the Google TV Ads platform. A simple, free ad creation widget, developed jointly by Google TV Ads and SpotMixer, allows customers to easily and efficiently create high-quality video campaigns for distribution through Google TV Ads. This solution is ideal for direct response companies that want to maximize their TV budgets, while at the same time need to be able to track and measure their television advertising. "If you're an entrepreneur or a marketer, you need a video and you probably need it in a variety of short and long formats," said Kathleen Farley, SpotMixer's Vice President of Product Marketing. "SpotMixer is an affordable, flexible creation and versioning tool—a great choice for budget-conscious direct response marketers. And if you're a marketing agency, SpotMixer makes it easy to create multiple versions of a TV ad spot to test effectiveness of a message or advertising channel. If you have online display advertising or SEM as part of your media mix, you can use SpotMixer to create versions of existing spots and place them through our network of hundreds of pre-roll sites." In addition, SpotMixer will participate as an exhibitor at the convention, with two advertising offers for participants. Stop by booth #631 to learn more about SpotMixer's offer for advertisers to spend $50 and receive a matching $50 credit for targeted online video advertising. SpotMixer will also give away 10 Integrated TV and Online Video Ad Packages at the show, valued at $250 each. About SpotMixerSpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen SpotMixer and Google TV Ads Sponsor "TV for ALL" Contest on YouTubeBusinesses can use SpotMixer's industry-leading video creation solution to make their own TV ad and put it up against others to win $25,000 in free national TV advertisingREDWOOD CITY, Calif.—September 1, 2009—SpotMixer (www.SpotMixer.com) and Google TV Ads (www.google.com/tvads) have collaborated to offer small- and medium-sized businesses a chance at $25,000 worth of free national TV advertising as they kick off their "TV for All" video contest (www.youtube.com/tvforallcontest) on YouTube. Officially launching today, the contest gives participants an opportunity to try out SpotMixer's do-it-yourself video ad solution and compete for one of three $25,000 prizes. Open to any business with 300 or fewer employees, the "TV for All" contest democratizes TV advertising by inviting companies to create their own TV ad at no cost using SpotMixer's innovative video ad creation platform. Contestants will then post their commercials on YouTube to be shortlisted by a blue-ribbon panel of judges and for a final vote for the top three winners by the YouTube community. The contest works like this: Businesses first go to the "TV for All" contest YouTube brand channel (www.youtube.com/tvforallcontest), where they will find step-by-step instructions for creating a video ad with SpotMixer. Once happy with their ad, the company can submit it via the contest site, where it will be reviewed by a panel of judges made up of top entrepreneurs, including Tony Hsieh, CEO of Zappos.com, creative agency professionals, and television luminaries. The judges will select the 10 finalists by mid-October. Those videos will appear in a finalists' section of the contest, where the YouTube community will cast its votes for its favorites. The top three videos will each receive $25,000 in free national television advertising through Google TV Ads. The contest submission deadline is October 5, and winners will be announced on October 30. "The idea behind our 'TV for All' contest is that TV advertising can be easy and affordable for any business," said Kathleen Farley, SpotMixer's Vice President of Product Marketing. "With SpotMixer and Google TV Ads, even a small business can advertise like a big brand. Businesses of all types will be amazed at just how easy it is to create a professional ad. With an opportunity to win $25,000 in TV advertising through Google TV Ads, we expect a lot of businesses curious about DIY TV advertising to give it a try." Full guidelines, contest rules and even tips and tricks are available on the contest site (www.youtube.com/tvforallcontest). About SpotMixerSpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen SPOTMIXER INTEGRATES ITS DIY VIDEO AD SOLUTION WITHIN GOOGLE ADWORDS' IN-STREAM VIDEO ADSSpotMixer supplies video creation technology to Google's In-Stream Video Ads in Google AdWords, giving businesses an easy way to create and distribute video ads on YouTube or the Google Content NetworkREDWOOD CITY, Calif.—September 1, 2009—SpotMixer (www.SpotMixer.com) announced today that Google has integrated SpotMixer's self-serve video ad creation solution within Google AdWords' In-Stream Video Ads (www.google.com/ads/videoadsolutions), making affordable and effective in-stream video advertising available to Google AdWords users. Now AdWords users can quickly and easily create in-stream video ads that allow them to advertise within video on the Google Content Network—a collection of hundreds of thousands of widely viewed video sites across a range of genres—or on YouTube. Following Google TV Ads' successful partnership with SpotMixer announced in January 2009, SpotMixer's technology is now being integrated into another Google advertising offering. SpotMixer's innovative DIY ad creation platform—the only one to be integrated into both Google TV Ads and the Google Content Network—automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. The solution dynamically changes templates and content to ensure that each video is different. Customers can further customize their ads by adding their own photos and video and incorporating a voiceover. The result is a professional-quality, high-performing video ad at a fraction of the cost of traditional video production. To facilitate producing in-stream video ads, Google offers customers SpotMixer's easy-to-use video ad solution to easily and efficiently create high-quality 15- or 30-second ads that can be distributed on YouTube or within the Google Content Network, as pre-roll, mid-roll or post-roll ads. The network works with hundreds of thousands of video partners currently, including TV Guide, Current TV, AMC.tv, Shape and Marvel. "SpotMixer has been a great solution for our Google TV Ads advertisers and we're pleased that their solution is now also available to our advertisers as part of in-stream video ads on the Google Content Network," said Baljeet Singh, Google Product Manager for Video Monetization. "We think this will enable advertisers to get even stronger performance from video advertising on the Google Content Network." Added John Love, CEO of SpotMixer: "We're pleased to be deepening our ongoing relationship with Google. The partnership provides small- and medium-sized businesses the ability to affordably create and run effective in-stream video ads, just like large advertisers." To learn more about creating in-stream video ads within the Google Content Network, please visit www.google.com/ads/videoadsolutions. About SpotMixerSpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen Google, the Google Content Network, and Google AdWords are trademarks of Google, Inc. Small businesses finding great success with online video ads using SpotMixer's upgraded online video advertising serviceSpotMixer 2.0 loads new features into its industry–leading video creation and distribution technology, offers 30–day free trialREDWOOD CITY, Calif.—August 4, 2009—Despite the challenging economic times, small and medium–sized businesses (SMBs) across the country are quickly discovering that video ads are helping them target and win new customers more cost–effectively online. SpotMixer (www.SpotMixer.com), an industry–leading online video and TV ad creation and advertising service, has added new features and functionality with its recent 2.0 release, providing businesses an even more comprehensive and affordable end–to–end DIY video advertising solution. As a result, SMBs across the country are reaping the benefits of video advertising—online and on television. With this release, SpotMixer is making it even easier for advertisers to create high–performing video ads. Among other new features, the ad campaign management component of the service gives businesses the ability to target their customers by location, gender, income level and age. With these upgrades, SpotMixer reinforces its already–strong reputation as a leader in building ease–of–use into a powerful online service that helps businesses manage the entire cycle of online video ad campaigns—from ad creation and distribution to reporting of results. SpotMixer recently partnered with SpotXchange, a leading video ad network, expanding its already robust video ad distribution network of thousands of websites where SpotMixer customers can place targeted video ads across all types of demographics. Now, with a 30–day free trial, SpotMixer allows businesses to test–drive the basic features of SpotMixer's video services, including adding a video to their website and having a hosted company video web page that features their video, a Google Map and/or Yelp reviews. Businesses that have recently tried video ads are impressed with how effective video ads can be at generating quality traffic—just the right target customers—to their website. L.A. Minerals, an online cosmetics company, explored how to create video ads online and chose SpotMixer as its solution. Said Lorraine Pierce, CEO of L.A. Minerals: "We've noticed a traffic increase of about 50% since launching online video advertising through SpotMixer. This method provided us with a much better result than just regular TV ads or pay–per–click. I think using online video advertising is an effective strategy for getting your messages across to a specific target market—in our case it was females of a certain age range." Other customers accustomed to paying thousands of dollars to produce TV ad spots rave about the cost–effectiveness of SpotMixer's TV ad creation capabilities. Cotton Blossom Flower Shop in Maricopa, Arizona created a video ad using the SpotMixer solution to advertise on cable TV. "I was intimidated about online video creation, but SpotMixer's user–friendly software made making a dynamic video ad easy and extremely cost–effective for my small business," said Cindy Dunn, owner of Cotton Blossom Flower Shop. "The value we got was obvious: we're able to create video ads whenever we want, without the hassle of buying software or hiring an expensive agency." "SpotMixer is thrilled that businesses are seeing great results from our new and improved service," said Kathleen
Farley, SpotMixer's vice president of Product Marketing. "Our goal is to make it as easy and affordable as
possible for small businesses to successfully reach their target customers and get the most from their online
marketing budget." About SpotMixerSpotMixer, a service of One True Media, Inc., is an easy–to–use and innovative video creation and distribution service for small to mid–sized businesses who advertise online and on TV. The first and most respected name in Web–based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost–effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen Google, Google TV Ads, and Google AdWords are trademarks of Google, Inc. Google TV Ads and SpotMixer make it easier and more affordable for small businesses to advertise on national televisionGoogle TV Ads integrates SpotMixer's video creation technology to offer businesses an affordable, end-to-end DIY cable advertising solution; early adopter/Beta customers report positive resultsMOUNTAIN VIEW and REDWOOD CITY, Calif.—January 15, 2009—SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., today announced that Google has publicly launched the SpotMixer self-serve video ad creation solution within the Google TV Ads platform. (www.google.com/tvads). A simple, free ad creation widget, developed jointly by Google TV Ads and SpotMixer, allows customers to easily and efficiently create high-quality video ads for distribution through GoogleTV Ads. Businesses that previously could not access national television advertising are now able to place their ads on TV with lower risk, and they are seeing strong results. Google TV Ads has offered this service to a subset of Beta advertisers since September. Based on positive response, Google has launched this do-it-yourself, free ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign. SpotMixer's innovative platform automatically converts an advertiser's existing AdWords text ad into a tailored video ad within the advertiser's AdWords account. The solution dynamically changes templates and content to ensure that each video is different and provides customers with easy options to further customize their ads. Many of these early beta customers have already run successful Google TV Ads programs using their SpotMixer-created TV ads. These early successes not only underscore the expanded reach and measurable results that businesses are discovering with this new service, but they also point to the trend of businesses re-purposing assets they've already created, such as high-quality photography used on their Web site or audio from a radio ad, to produce a professional-looking television ad. Corey Donovan, vice president of Marketing at Vibrant Technologies, an online seller of refurbished IT hardware, chose to use the SpotMixer ad creator service to save money and maintain complete control over the creative vision. Having the opportunity to create a free TV ad enabled Corey to take the plunge and launch a national TV campaign. He's been advertising his custom-made commercial through Google TV Ads since October 2008 and has already seen results. Customers can now run and track TV ads just as they do with other online ad campaigns. "I always wanted to try TV advertising, and Google TV Ads proved to be a great option," said Donovan. The one thing keeping him from trying TV advertising was the cost of producing an ad, and with SpotMixer's unlimited editing features combined with Google TV Ads' better targeting, unparalleled measurability and ease of use, those obstacles no longer exist. To get started with Google TV Ads, please visit www.google.com/tvads. About SpotMixer and One True MediaSpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen or Wynne Ahern Kokka Google, Google TV Ads, and Google AdWords are trademarks of Google, Inc. SpotMixer named Google Adwords authorized reseller for videoSpotMixer adds robust distribution service to complement its popular self-serve online video advertising solutionREDWOOD CITY, Calif.—January 07, 2009—SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., announced today it has been named an authorized reseller for the Google AdWords(TM) online advertising program. By enhancing its distribution offerings via Google AdWords, SpotMixer now provides small and medium businesses with unparalleled distribution capabilities for their online video ad campaigns, offering them a comprehensive, low-cost solution to manage their ads from creation through distribution. SpotMixer offers marketers the ability to cost-effectively create, target and manage online video ad campaigns in a self-serve environment. With SpotMixer, businesses now have the option to create and produce their own ads, oversee their ad campaigns, and closely manage distribution of those ads, both online and on television. As a Google AdWords Authorized Reseller, SpotMixer customers will be able to take advantage of the impressive reach of the AdWords online ad platform and content network to help local businesses create high-impact online video advertisements. SpotMixer's tools are based on One True Media's groundbreaking self-service video creation and distribution platform, an innovative video editing site used by millions of consumers to produce and share professional-quality online videos. The tools are so intuitive that any business can produce professional-quality video ads, using its own videos and photos, and distribute them to targeted audiences with just a few clicks. Designed specifically for small- and medium-sized businesses, SpotMixer eliminates the barriers to online video advertising by making it affordable, approachable, and measurable. "As a Google AdWords Authorized Reseller, SpotMixer provides advertisers the impressive reach of Google and the Google content network to build their brand and business through video ads," said John Love, One True Media's co-founder and CEO. "Just as SpotMixer revolutionized video creation—making it easy and affordable—SpotMixer has simplified the process of distributing video ads, delivering a simple and cost-effective self-service option for any business." About SpotMixer and One True MediaSpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen or Wynne Ahern Kokka Google, AdWords and Google TV Ads are trademarks of Google Inc. One True Media closes $9 million series B funding to scale SpotMixer serviceInvestment from DAG Ventures, Kleiner Perkins Caufield & Byers and NTT Finance to enable expansion of SpotMixer's end-to-end video advertising solution for businessREDWOOD CITY, Calif.—January 07, 2009—One True Media (www.onetruemedia.com) a pioneer in easy and affordable online video creation, announced it has closed $9 million in Series B funding, raising capital from both existing and new investors. The new funds will allow the company to continue to rapidly expand its innovative online video advertising service, www.SpotMixer.com, which enables marketers to cost-effectively create, target and manage online video ad campaigns. This news coincides with SpotMixer's announcement today that SpotMixer has been selected as a Google AdWords Authorized Reseller for video. The Series B round of funding includes a new lead investor, DAG Ventures, a strategic investment from NTT Finance, and follow-on funding from Kleiner Perkins Caufield & Byers, One True Media's Series A lead investor. Young Chung, a managing director of DAG, will join the board of One True Media. "While the market opportunity for video advertising remains well-defined, smaller businesses are more concerned than ever about how to most cost-effectively spend their limited advertising dollars," said Chung. "We believe strongly in SpotMixer's comprehensive, low-cost business model, so it was a clear choice for DAG to lead this round of funding. SpotMixer has quickly established itself as one of the most innovative and thoughtful solutions that will accelerate growth around this major advertising trend." The SpotMixer platform for business is based on One True Media's groundbreaking self-service video creation and distribution technology—the leading online video creation software used by millions of consumers to produce and share professional-quality online video. With SpotMixer, any business can produce, target and manage distribution of its own professional-quality ads in an easy-to-use environment. Designed for the needs of businesses without large advertising budgets, SpotMixer is the answer for companies that want to take advantage of this more effective means of reaching consumers online. Said John Love, One True Media's co-founder and CEO: "SpotMixer delivers exactly what small- and medium-sized businesses are looking for in self-serve video advertising: cost-effective, comprehensive and relevant solutions that enable them to more effectively target customers and market their businesses. We are delighted to have DAG on the One True Media team. Their experience and expertise will allow us to continue to drive our business model and leadership position." About SpotMixer and One True MediaSpotMixer, a service of One True Media, Inc., helps small- and medium-sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen or Wynne Ahern Kokka Google, AdWords and Google TV Ads are trademarks of Google Inc. SpotMixer gains traction with thousands of online advertisers, extends lead with unique, easy-to-use video ad templatesSpotMixer revolutionizes the market as the only one-stop source for users to easily create, edit and distribute adsREDWOOD CITY, Calif.—August 25, 2008—SpotMixer (www.SpotMixer.com) an innovative online video advertising service of One True Media, Inc., announced today that the company is gaining rapid momentum in the do-it-yourself video ad creation market, adding thousands of new business users since its May launch. SpotMixer is kicking off the fall advertising season with an expanded template library, now offering more than 300 templates. As it rolls out service enhancements that even more effectively meet customers' needs, SpotMixer is becoming known as the leading online service provider for businesses to easily and inexpensively create professional-quality video ads they can distribute online or via television. "With SpotMixer, our goal is to give businesses the best of both worlds," said Mark Moore, CEO of One True Media, which owns and operates SpotMixer. "Unlike other video ad services providers, we do not limit advertisers to stock footage or pre-built ads in order to make it 'easy,' and we do not require advertisers to pay us or third-party videographers in order to produce a 'custom' ad. In a single interface, we give customers all the tools and all the options to produce the ads they want, and distribute them via the channels that will reach their target audience. Our unique offering is the reason why SpotMixer is seeing such rapid adoption in the market."
Enhanced Template Library
Local and National TV Advertising Options
Ease of Use, Happy Customers About SpotMixer and One True MediaSpotMixer, a service of One True Media, Inc., helps small and medium sized businesses join the online video marketing revolution by offering templates and tools for easy-to-use yet sophisticated video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer, enabling businesses to have an elegant yet affordable solution for creating and managing their online advertising. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen Google, AdWords and Google TV Ads are trademarks of Google Inc. SpotMixer helps small- and medium-sized businesses enter the television advertising marketSpotMixer's "self-serve" video ad creation tool allows businesses on a budget to produce their own professional-quality TV ads to air on national televisionREDWOOD CITY, Calif.—July 8, 2008— Smaller businesses have quickly come to understand that if they want to be part of the rapidly expanding world of online video and television advertising, they need to be very innovative in creating and distributing ads in ways that maximize limited advertising budgets. Several early adopters have already discovered an easy and inexpensive new way to test the television waters: creating ads with SpotMixer (www.SpotMixer.com) — either from scratch or by using assets from radio or online video ads they've already created — and distributing them via the Google TV Ads™ program. SpotMixer offers any business on a budget options to create and distribute their own TV ads. They can either go directly to SpotMixer.com to create a new ad, or if they prefer, they can submit a request for a project bid through Google's TV Ad Creation Marketplace, which is accessible through an advertiser's Google AdWords™ account interface. After collaborating with SpotMixer to produce a television ad at an affordable package cost, marketers can then work directly with Google's simple and efficient online interface to place the ad. Advertisers can upload their ad to the Google TV Ads program; select the dayparts, programs and channels on which they want their ad distributed; set a budget; and view detailed tracking and measurement reports to analyze the performance of their ad once it runs. For more information, visit http://www.google.com/adwords/tvads. To stretch their ad budgets further, customers can also use SpotMixer to re-purpose components from radio or online video ads they've already created, and incorporate them into new television spots. For example, audio from a previously created radio ad can be reused and modified into a television ad by simply adding video, photography and text elements. Of the SpotMixer customers who have created television ads, all of them have used existing assets from other ads, and 80% of them have used audio originally created for a radio ad as the voice-over component. SpotMixer's easy-to-use tools guide users through the entire process, eliminating the need to re-do creative they already own and like. The average television ad takes less than 30 minutes to create from start to finish. And, businesses can "try before they buy," since SpotMixer offers them unlimited free ad creation on the SpotMixer site. Pat Holman, an entrepreneur in Pleasant Grove, Utah, who is launching a teleconferencing service called ParleyConnect.com, discovered SpotMixer through the Google TV Ads' Ad Creation Marketplace, and quickly recognized the opportunity to inexpensively turn a radio ad he'd already made into a television spot to test on national TV. "I found out how much buying television ads through a media buyer can cost, and knew this would be the only way I could get in to the television environment," said Holman. "I'm not a creative person, but SpotMixer made the tools simple enough that I was even impressed with myself. For ParleyConnect, I could pick out a template and add photos and video that matched the feel of the radio ad. SpotMixer is appealing because I'm new at this, and if a particular ad doesn't work, I can quickly and easily change parts of it and test it in a broadcast environment inexpensively. Since SpotMixer charges one monthly fee, I can experiment with as many ads as I want. It gives you more control over your destiny." The SpotMixer Platform for business is based on One True Media's groundbreaking self-service video creation and distribution technology — the leading online video creation software used by millions of consumers to produce and share professional-quality online video. SpotMixer offers step-by-step tools that enable any business to produce its own professional-quality ads and distribute them to targeted audiences with just a few clicks. For example, advertisers can upload and mix their own videos and photos, incorporate licensed music from SpotMixer's extensive music library, and utilize a range of industry-appropriate templates, audio mixing, and call-to-action tools provided by SpotMixer without investing in expensive and resource-draining video production ventures. Designed specifically for the needs of small and medium businesses, SpotMixer is the answer for marketers who want to take advantage of this more effective means of reaching consumers online, via radio, and now, through television ads. "SpotMixer's strategic vision is to make all kinds of advertising — online, radio and television — as easy and affordable as possible, giving smaller enterprises just as great a chance to be successful with television ads as larger companies with big budgets to outsource their ads," said Mark Moore, CEO of One True Media, which owns and operates SpotMixer. "We firmly believe SpotMixer has the best and most comprehensive tool set to allow any size business to enter the TV ad environment quickly and affordably. We're also very excited to work with Google to help advertisers reach their target markets using Google TV Ads' cost-efficient and measurable distribution and reporting platform." About SpotMixerSpotMixer, a service of One True Media, helps small and medium sized businesses cost-effectively join the online video marketing revolution by offering tools for online video and TV ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its Web-based technology and marketing expertise to launch the service, which lets business customers easily self-produce, distribute and measure the effectiveness of online video ads. SpotMixer has built sophistication, creative capabilities and ease of use into its platform, with a simple, yet comprehensive template that allows business owners to make professional quality video ads with just a few clicks. SpotMixer is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen SpotMixer levels the playing field for online video advertising for small and medium businessProven technology from One True Media lets small- and medium-sized businesses create and distribute video ads, offers online listings services and agencies multiple ad integration solutionsREDWOOD CITY, Calif.—May 1, 2008—SpotMixer (www.SpotMixer.com), an innovator in online video advertising, today announced it has launched a video ad creation tool that allows any business, on any budget, to join the video ad revolution. A service of One True Media, SpotMixer has leveraged award-winning consumer video technology to offer merchants, online listings services and agencies a set of online video advertising solutions that enable businesses to easily create and distribute their own ads. By introducing two channels of service—a direct-to-business offering and the SpotMixer Platform for business partners—SpotMixer eliminates the barriers to online video advertising by making it affordable, approachable, and measurable. Designed specifically for the needs of small and medium businesses, the SpotMixer Platform is based on One True Media's groundbreaking self-service video creation and distribution technology—the leading online video creation software used by millions of consumers to produce and share online video. SpotMixer offers tools that enable any business to self-produce professional-quality video ads and distribute them to targeted audiences with just a few clicks. Using the SpotMixer platform gives online listings companies and other partners the ability to offer merchants instant online presence via several options: seamless integration for merchant-created ads; automatically generated ads; and back-end video production capabilities for agencies and other ad creators. "SpotMixer's vision is to do for online video advertising what One True Media has done for online video montage creation: offer an easy, fast and affordable means for businesses to produce ads that rank with those created by corporate agencies and production studios," said Chief Executive Officer Mark Moore. "Our top-tier partners and distribution channels combined with our easy-to-use ad creation let small- and medium-sized businesses get into the online video ad game, allow online listings companies to quickly populate their sites with video ads, and provide tools for agencies to help their clients create professional-quality ads on a budget." SpotMixer's intuitive video creation tools enable businesses to create ads by uploading and mixing their own videos and photos, incorporating licensed music from SpotMixer's extensive music library. A range of industry-appropriate templates, audio mixing, and video editing tools help businesses produce targeted, professional-quality video ads without investing in expensive and resource-draining video production ventures. For its partners, which include online listings services and small agencies, SpotMixer offers several options to create and publish video ads. The first is an integration service: SpotMixer will offer its "white label" platform to listings companies' merchants, who can come to a SpotMixer site, create an ad, and post it on the listings service site. Second, SpotMixer works with listings companies to auto-generate ads using SpotMixer's library of stock photos, video, music and other elements, customized and offered to each merchant. Third, SpotMixer will license its tools to agencies and other companies to create ads on behalf of its clients, and to act as a reseller for SpotMixer via a "white label" program where merchants can create ads using the Platform on the agencies' site. SpotMixer has already signed a major listings service for a white label program, which will be announced in June 2008. "My agency has been hoping for a simple solution to the online video ad challenge and SpotMixer is the answer," said Frank Lucero, chief executive of Adfare, a Los Angeles-based agency specializing in online video ad creation for clients including the McClatchy, Scripps, Tribune Interactive and Gannett newspaper groups. "This market is poised for fantastic growth, and to be part of it, I need to partner with the best service. I've looked at the other offerings and they simply don't compare to SpotMixer. Together we can promote our strengths and achieve great results." About SpotMixerSpotMixer, a service of One True Media, helps small- and medium-sized businesses cost-effectively join the online video marketing revolution by offering tools for online video ad creation, distribution and analytics. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its Web-based technology and marketing expertise to launch the service, which lets business customers easily self-produce, distribute and measure the effectiveness of online video ads. SpotMixer has built sophistication, creative capabilities and ease of use into its platform, with a simple yet comprehensive template that allows business owners to make professional quality video ads with just a few clicks. SpotMixer is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.SpotMixer.com. ContactKrista Van Lewen |
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